In the ever-evolving landscape of healthcare, the importance of immersive Training and augmented/virtual reality (AR/VR), its role in digital transformation, and the value it brings to the future of healthcare cannot be overstated. We have been fortunate to be at the forefront of creating immersive/XR products and Training experiences for leading medical device and pharma companies. Advancements in software and hardware have reduced the cost and time required to make these digital experiences, drive meaningful ROI, and improve education and how we care for patients.
In this 4-part series, We will outline the digital immersive lifecycle to maximize ROI and improve outcomes for everyone.
1) Internal product experience to educate sales staff on new products and features.
2) External sales and marketing experience to share with healthcare professionals.
3) Healthcare professional training and simulations for hospital/medical staff.
4) Patient-facing educational experiences, updates/maintenance/patient experiences.
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PWC recently released new data that over a 1/3 of businesses are investing in VR and AR in the next 12 months. Add in the race to implement AI; these digital experiences help collect data and define new ways to use digital twins and immersive experiences that drive meaningful results. We look forward to sharing how to get started and where to implement emerging technologies to create influential employee and customer experiences.
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