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Vyaire Medical: Case Study

July 18, 2022

Vyaire Medical Company Background

Who is Vyaire Medical?

Vyaire Medical Inc. is a global medical device company headquartered in suburban Chicago. The company focuses exclusively on supporting people’s breathing no matter what stage of life they’re in. Built from legacy brands with a 65-year history of leading innovation in breathing technology, the company’s portfolio of integrated solutions aims to enable, enhance, and extend life no matter a person’s age.

What Does Vyaire Medical Do?

Vyaire is a 4,000-person team that accelerates innovations and technology to create new possibilities that ensure each breath reaches its full potential. Vyaire’s products are used in over 100 countries spanning the globe. Their breathing technologies are recognized, trusted, and preferred by specialists working in the respiratory field all over the world.

Project Background

Business Need

This global ventilation leader needed a way to demo a new product that was in limited supply for demonstrations. The machine was both costly and too large for sales reps to put in their car, making it impossible to quickly set up product demos in person. Still, the company needed to find a way for its global sales team to describe and show its newest offering, a critical care device that helps extend the life of patients. Without sample products, getting decision-makers to understand features and capabilities with their devices was difficult. The solution for Vyaire was creating the ability to interact with the product in an AR environment.

By leveraging the power of augmented reality and the camera on an iPad, the company could place their new devices right in the room of customers. Before these technologies, their sales teams needed in-person environments for product launches. Now, sales tools that provide 3D interactive experiences help describe the value proposition and provide additional information that’s impossible over Zoom meetings.

Unlike virtual reality, which cuts off the vision to the rest of a user’s environment, AR technology  enables users to overlay a virtual space on top of their own space. This was just what Vyaire Medical needed to support the type of visual presentations they wanted to provide healthcare organizations but struggled with due to product size and cost.

Being able to help buyers imagine the possibilities without needing a VR headset is one of the key benefits of augmented reality. Unlike virtual reality, which requires wearing head-mounted displays, AR only requires a mobile device to view the details of products like it’s actually there.

Approach to Blending Virtual Reality with the Physical World

The team at Laminar Consulting planned the entire development process with the Vyaire Medical product managers, training staff, and sales team to best understand the full range of the company’s unique sales needs and challenges.

We uncovered any roadblocks to selling their products. At the top of the list was connecting with decision-makers remotely. This meant that the task of object perception would need to be included in the technology solution, making AR features a must-have.

Beyond the needs assessment from a presentation standpoint, sales objectives were reviewed and sales training needs for new hires were considered to ensure the new tool would be capable of meeting the requirements of all users.

Laminar managed the end-to-end process of taking Vyaire Medical’s AR solution from concept to implementation while working collaboratively with their team.

Solutions Leveraging Augmented Reality (AR)

Laminar provided services to leverage AR applications with the built-in camera of a mobile device or computer to demonstrate Vyaire’s product. We combined our expertise in application development that provides embedded support for data. Our mission was to help the Vyaire Medical sales force introduce their newest products through AR experiences for many years to come, so the system had to be scalable and simple to use.

We lead the project from planning to production, helping Vyaire Medical deliver a world-class augmented reality experience. Much like how consumer products can be displayed in a living room using the Ikea Place app, we needed to build a system that creates life-like experiences no matter a person’s location or the size of the product.

By providing support for a sales presentation within a browser rather than requiring special software, Vyaire could create an immersive customer experience for a better chance at meeting its sales objectives.

Outcome

Through a 3D/AR application that simulated the physical product, prospects enjoyed a virtual product learning experience that worked even better than a live demo at trade show events. This results in reduced training and transportation costs for the company. Users can test their products in a side-by-side comparison at national conventions. 

The application allows respiratory therapists worldwide to understand product setup and features in a quarter of the time it used to take in person, with fewer questions. This result shows how augmented reality is a more natural means of displaying virtual information, making AR a better play than VR in most sales scenarios.

Providing a better experience for everyone involved is one of the leading reasons to implement augmented reality into your sales system. Reaching out to Laminar can help to ensure sales presentations of your most prized products run efficiently regardless of everyone’s location.

Harness The Sales Power of AR with Laminar

Whether you need augmented reality sales tools, virtual reality presentation software, or managing your business in the physical world, Laminar can help. Engaging AR experiences demand a computer-generated image laid over a high-resolution live video, especially when presenting complicated equipment to medical professionals.

Our team of augmented reality and virtual reality professionals helps you integrate AR apps to provide users access to virtual objects right before them.

Contact Laminar Consulting for the best AR technology services when you need help displaying digital content in a user’s environment using AR technology. Whether your users are on mobile devices, using heads-up displays, or wearing AR or virtual reality headsets, Laminar can help you provide a mixed reality experience that effectively demonstrates your products and boosts sales. Reach out to us today to get started.

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