BLOG

Red

Agency vs Consultancy

Problem: The trend towards building Apps for B2B is really picking up the pace as more companies adopt BYOD as part of their mobile strategy. Since the release in 2010, the iPad is fast becoming a game-changing technology for sales representatives. The iPads success isn't just based on portability. Some products are complex and are made up of several pieces which makes it difficult for salespeople to effectively convey product features and benefits during a conversation

Challenge: Anyone who has spent time in a sales department has heard groaning over a company’s CRM. In fact, between 25 and 60% of CRM projects fail to meet expectations according to a variety of studies conducted over the past decade:

According to a Gartner article from January 2015, “Automation and intelligence agents are reducing the percentage of customer support interactions that require a human to solve. Looking across industries and the world, nearly 60 percent of customer service interactions required the intervention of a human support agent in 2014. Gartner predicts that this will be cut nearly in half over the next 24 months through more radical self-service, communities, alerts and mobile devices.”

The trend towards building Apps for B2B is really picking up the pace as more companies adopt BYOD as part of their mobile strategy. Since the release in 2010, the iPad is fast becoming a game-changing technology for sales representatives. App Hell is when your company has built way too many apps that have similar functionality, poor integration and are difficult to keep updated. It’s a common pitfall for organizations to fall into this pattern of building redundant and often poorly functio...

SharePoint has so many features it can sometimes confuse people as to how it can be used in their business.

A client recently asked "How do we get developers to comply with Quality Assurance?" This is an excellent question as Dev and QA are viewed as opposing forces pinned against one another. These groups can be disparate and sometimes hostile. I’ve never understood this, and in my 15 years of QA experience I’ve always had a great working relationship with development teams.

Over the past six months we’ve had a number of conversations with customers considering building mobile applications. Unexpectedly most of these efforts were requested by executive management and not necessarily driven by the IT staff.

Onshore outsourcing QA is an excellent alternative for small to mid-sized companies that don’t want to take on the burden of hiring and managing full-time staff. Not to mention the financial benefits of only tapping resources when needed.