Vyaire Medical Company Background

Who is Vyaire Medical?

Vyaire Medical Inc. is a global medical device company headquartered in suburban Chicago. The company focuses exclusively on supporting people’s breathing no matter what stage of life they’re in. Built from legacy brands with a 65-year history of leading innovation in breathing technology, the company’s portfolio of integrated solutions aims to enable, enhance, and extend life no matter a person’s age.

What Does Vyaire Medical Do?

Vyaire is a 4,000-person team that accelerates innovations and technology to create new possibilities that ensure each breath reaches its full potential. Vyaire’s products are used in over 100 countries spanning the globe. Their breathing technologies are recognized, trusted, and preferred by specialists working in the respiratory field all over the world.

Project Background

Business Need

This global ventilation leader needed a way to demo a new product that was in limited supply for demonstrations. The machine was both costly and too large for sales reps to put in their car, making it impossible to quickly set up product demos in person. Still, the company needed to find a way for its global sales team to describe and show its newest offering, a critical care device that helps extend the life of patients. Without sample products, getting decision-makers to understand the features and capabilities of their devices was difficult. The solution for Vyaire was creating the ability to interact with the product in an AR environment.

By leveraging the power of augmented reality and the camera on an iPad, the company could place its new devices right in the room of customers. Before these technologies, their sales teams needed in-person environments for product launches. Now, sales tools that provide 3D interactive experiences help describe the value proposition and provide additional information that’s impossible over Zoom meetings.

Unlike virtual reality, which cuts off the vision to the rest of a user’s environment, AR technology enables users to overlay a virtual space on top of their own space. This was just what Vyaire Medical needed to support the type of visual presentations they wanted to provide healthcare organizations but struggled with due to product size and cost.

Being able to help buyers imagine the possibilities without needing a VR headset is one of the key benefits of augmented reality. Unlike virtual reality, which requires wearing head-mounted displays, AR only requires a mobile device to view the details of products like it’s actually there.

Approach to Blending Virtual Reality with the Physical World

The team at Laminar Consulting planned the entire development process with the Vyaire Medical product managers, training staff, and sales team to best understand the full range of the company’s unique sales needs and challenges.

We uncovered any roadblocks to selling their products. At the top of the list was connecting with decision-makers remotely. This meant that the task of object perception would need to be included in the technology solution, making AR features a must-have.

Beyond the needs assessment from a presentation standpoint, sales objectives were reviewed and sales training needs for new hires were considered to ensure the new tool would be capable of meeting the requirements of all users.

Laminar managed the end-to-end process of taking Vyaire Medical’s AR solution from concept to implementation while working collaboratively with their team.

Solutions Leveraging Augmented Reality (AR)

Laminar provided services to leverage AR applications with the built-in camera of a mobile device or computer to demonstrate Vyaire’s product. We combined our expertise in application development that provides embedded support for data. Our mission was to help the Vyaire Medical sales force introduce their newest products through AR experiences for many years to come, so the system had to be scalable and simple to use.

We lead the project from planning to production, helping Vyaire Medical deliver a world-class augmented reality experience. Much like how consumer products can be displayed in a living room using the Ikea Place app, we needed to build a system that creates life-like experiences no matter a person’s location or the size of the product.

By providing support for a sales presentation within a browser rather than requiring special software, Vyaire could create an immersive customer experience for a better chance at meeting its sales objectives.


Through a 3D/AR application that simulated the physical product, prospects enjoyed a virtual product learning experience that worked even better than a live demo at trade show events. This results in reduced training and transportation costs for the company. Users can test their products in a side-by-side comparison at national conventions. 

The application allows respiratory therapists worldwide to understand product setup and features in a quarter of the time it used to take in person, with fewer questions. This result shows how augmented reality is a more natural means of displaying virtual information, making AR a better play than VR in most sales scenarios.

Providing a better experience for everyone involved is one of the leading reasons to implement augmented reality into your sales system. Reaching out to Laminar can help to ensure sales presentations of your most prized products run efficiently regardless of everyone’s location.

Harness The Sales Power of AR with Laminar

Whether you need augmented reality sales tools, virtual reality presentation software, or managing your business in the physical world, Laminar can help. Engaging AR experiences demand a computer-generated image laid over a high-resolution live video, especially when presenting complicated equipment to medical professionals.

Our team of augmented reality and virtual reality professionals helps you integrate AR apps to provide users access to virtual objects right before them.

Contact Laminar Consulting for the best AR technology services when you need help displaying digital content in a user’s environment using AR technology. Whether your users are on mobile devices, using heads-up displays, or wearing AR or virtual reality headsets, Laminar can help you provide a mixed-reality experience that effectively demonstrates your products and boosts sales. Reach out to us today to get started.

Valin Company Background

Who is Valin?

Valin Corporation is the leading technical solutions provider for the technology, energy, life sciences natural resources, and transportation industries. For over 45 years, Valin has helped companies optimize their automation, fluid management, precision measurement, process heating, and filtration systems.

Valin has risen to the top of its industry through personalized order management, on-site field support, comprehensive training, and applied expert engineering services. Recently, the Silicon Valley Business Journal recognized Valin as the 34th Largest Private Company in Silicon Valley and ranked 49th on Industrial Distribution’s Big 50 List.

What Does Valin Do?

Valin is a leading distributor of automation, filtration, fluid handling, heating, and process control products and systems for numerous industrial applications that demand high purity. It represents the best manufacturers and offers comprehensive solutions for a range of process markets that span sectors, including technology, life sciences, energy, and transportation.

Valin’s team of specialized industry experts comprises professional engineers with advanced engineering degrees, collectively holding over 150 years of expertise in process heating, controls and automation valves, instrumentation, filtration, and motion control applications. For over 45 years, the company has helped thousands of companies solve their most demanding operations challenges.

Project Background

Business Need

This leader in solving big problems needed an interactive way to enable their sales reps and customers to configure solution estimates in less time than the lengthy quotation process they currently used. The processes its customers need to configure solutions for are often complex, so the task of shortening the time it takes to build an estimate was a tough problem to solve.

They needed a configurator that’s interactive like a product is there on the spot.

The complexity of these products often makes it impossible to show customers what the result will look like, creating a tough sales situation. Valin needed to develop methodologies and sales practices that could demo models of the product integration they were proposing without confusing the customer, all while providing an idea of the final cost.

What made the most sense was custom software development that could help deliver a high-resolution 3D example of their products right inside the organization they were designing for. This could allow them to build estimates in real-time.

Software applications drive this type of mixed reality sales tool, transferring massive amounts of data across the globe to display a computer-generated image in front of sales prospects.

This type of sales tool could provide access to envisioning the product’s value in 3D and help the customer gain additional knowledge regarding quality and functionality. 


We ran strategy meetings with industry experts and leaders from several divisions within Valin to build an effective and scalable augmented reality sales system. We helped define numerous challenges and sales needs for specific product lines.

For starters, we needed to implement a 3D experience rather than augmented reality or virtual reality, which closes off the vision to the user’s environment. This could be risky in large industrial environments where safety is the top priority.

Valin also didn’t want any type of AR headsets to be necessary. It was important that simple, ubiquitous mobile devices were the only hardware required to run the 3D technology. Being able to help buyers learn about products without needing a VR headset is one of the leading benefits of an augmented reality system or 3D experience.

Unlike VR, which uses virtual reality headsets and software to trick users into thinking they’re somewhere else completely, AR uses a mobile device as a window to their current place but with additional objects. Similarly, 3D visual tools also help users see products as if they are right in front of them.

This was just the kind of sales tool Valin needed to deliver immersive visual presentations to organizations without needing special and costly viewing devices.


After running through the potential sales scenarios, we landed on using Surface Pros, enabling users to view the details of a product as if it were in front of them. This way, all the users needed to do was view the products on the devices to configure their complete cost estimates.

The custom software displayed the product and gave the customers lots of options to choose from that would calculate performance and cost in realtime. As a result, sales teams could now use simple apps to support sharing their product knowledge with their customers.

The creation of the interactive Surface Pro application leveraged our custom application development services. Our team of developers worked with Valin throughout the development process to ensure the custom software would deliver the business results they sought at a cost they could afford.


The 3D application could simulate the physical product for prospects, drastically reducing lengthy estimation times down to only hours or days. Customers were able to create custom solutions using the software to determine each line item they needed in the deal. Additional product specs could be easily included in the view as well.

The application allowed customers and employees to configure custom product solutions from various components and generate estimates. Providing a complete sales experience for prospects is one of the top benefits of using augmented reality in a sales system. Reach out to Laminar to learn how we can help you land more sales of complex products from all over the world.​

How Can Laminar Help You?

Whether you need an augmented reality sales system or to connect your computers, so your entire organization is working in the secure cloud, Laminar can help. Custom software must be developed to enable high-resolution displays of products and create an immersive and rich 3D experience.

Our augmented reality development team helps you get all the functionality you’re looking for in your 3D sales apps, empowering prospects to see virtual objects right before their eyes in real-time.

When you need help developing 3D technology, reach out to Laminar Consulting for the best 3D and AR developers available. Whether your prospects are using mobile devices, wearing heads-up displays, AR headsets, or virtual reality headsets, Laminar can help you provide a mixed reality experience that delivers sales. Contact us today to learn more.

Axonics Company Background

Who is Axonics?

Axonics is a medical device company located in Irvine, California, a major medical technology hub. Axonics aspires to be the global leader in incontinence therapies. The company is accomplishing this goal through customer-centric solutions that treat urinary and bowel dysfunction, greatly improving the quality of life for patients and their families.

What Does Axonics Do?

Axonics provides devices for sacral neuro-modulation therapy. This equipment helps to restore normal control of the bladder and bowel, treating overactive bladder, urinary retention, and fecal incontinence.

The Axonics System features a tiny, long-life rechargeable neuro-stimulator that’s approved to provide therapy for at least 15 years. All this means a reduced need for frequent device replacement surgeries, saving the patient time, money, and the difficulty of surgical recoveries.

Axonics also produces Bulkamid, a unique bulking agent designed to treat female stress urinary incontinence. Bulkamid is a non-particulate hydrogel that delivers stable, long-lasting urethral bulking for its users.

Project Background

Business Need

When Laminar started working with Axonics, the company needed a way to visually demonstrate their products in 3D(and AR) to salespeople following FDA approval. A global product launch was in the works, but how could they demonstrate complex concepts and product models in a way that completely conveyed their value proposition? Also, how could the company avoid needing to shoulder the cost of supplying working models to its sales force for demonstrations?

With the advent of augmented reality, comprehensive solutions for the healthcare sector can more easily be presented to stakeholders. In the past, it’s been difficult for sales teams to roll out global product launches in an impactful way. After all, when it’s hard for clients and customers to imagine the possibilities of products, business performance struggles. But with 3D sales tools that integrate AR into the presentation, the entire business can thrive.

This was a perfect opportunity for Axonics, who needed the robust visual representations that augmented reality can deliver. Their sacral neuro-modulation therapy device provides a cutting-edge solution for incontinence patients, but demonstrating this product using standard methods wasn’t going to be easy.

For starters, the device is very small, so it’s essential to convey how this improves the experience for both the patients and the physicians who are implanting them. Being able to illustrate the true scale of the device along with design details could make it far easier for sales reps to demonstrate the merits of the product. That’s where Laminar’s expertise in AR came in.


The team at Laminar Consulting set up and held discussions with the Axonics C-Suite and sales team leadership to uncover their full range of sales needs. We needed to understand the challenges associated with selling these types of devices and the needs of the sales teams on the ground talking to key decision makers. Sales objectives were reviewed, and sales training needs for new hires were also considerations that went into the design process.

Laminar managed the entire end-to-end delivery of the AR solution from concept to rollout, working hand in hand with the teams at Axonics to ensure the best results.

Solutions Grounded in Enterprise Resource Planning Systems

Laminar later went to work on application development to provide greater operational efficiency for the Axonics sales force. Our mission was to help them meet their sales goals for the new device by integrating the AR sales tool into the ERP system for a complete solution. We took the project from production planning to build, working to help Axonics provide a world-class 3D experience and an overall sales and training system that could evolve and scale with time.

Beyond the ability to create stellar sales pitches, Axonics needed to leverage their enterprise resource planning to help accelerate its sales process. Its 3D/AR sales tool would initially be used for a global product launch following FDA approval. Adding integration with their ERP system would provide smoother business processes and more efficient supply chain management. By addressing not only the sales presentation itself but also the other business processes that contribute to the customer experience, Axonics could meet its sales objectives.

Laminar worked to intertwine the new 3-dimensional augmented reality sales presentation tool with their ERP systems to ensure efficient core business processes. From manufacturing resource planning to more in-depth business intelligence for sales forecasting and financial management, ERP implementation can be vital to business functions of all types. So it was essential that we found a way to integrate with the client’s enterprise resource planning system. This helped ensure business operations were under control for their newest product launch.


Effective 3D Sales Tool Combined with ERP System Efficiency

Axonics was able to roll out their interactive sales tool that combined 3D and AR product demos and training simulations for complete sales process management from every angle. The application both trained new sales team members and has evolved into a complete product ordering and estimation system that delivers marketing automation in the place of many time-consuming manual processes.

Combined with ERP, the new customer relationship management software and 3D presentation tool enabled Axonics to accelerate its sales process, yielding 30% growth yearly, with projected sales to exceed $230M in 2022. 

By implementing this immersive new sales tool that’s tied into the ERP, the company stands to reap massive ROI rewards as its sales continue to ramp up.

Contact Laminar for Enterprise Resource Planning Software

When you need remote sales tools that can leverage the power of ERP modules, Laminar Consulting has your solution. Our team of developers can combine the power of augmented reality with ERP solutions that help improve your supply chain efficiency, human resources data, inventory management, regulatory compliance, project management, and risk management using real-time data in a centralized system. We specialize in tying everything into your enterprise resource planning software.

For augmented reality on a mobile device that can send business data about sales to your ERP software system, Laminar Consulting has what it takes to make it happen. Contact us today to get started.

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